That only indicates downloads, though. One user might download many times for various reasons (containers come to mind). Does the Julia compiler have telemetry like .NET core that monitors it’s users?
I would also be quite shocked if whoever spent $5M in seed capital for JC would not expect or demand some amount of digital marketing.
As I said above, There's no coordinated effort to do this.
These are all independent pieces that were written at different times by different people.