Not many people seem to be noting this, but I think it bears noting that it seems very much true that Apple isn't tracking anything; your iPhone is.
There are legitimate potential worries about that, but "ZOMG Apple is Big Brother" is the kind of rhetoric that keeps people confused and afraid about security to the point that they do screw themselves over.
There are legitimate potential worries about that, but "ZOMG Apple is Big Brother" is the kind of rhetoric that keeps people confused and afraid about security to the point that they do screw themselves over.