I can attest to this. In fact, in India, it's considered very stupid and laughable by a very large number of people to buy digital books and music, because they are available for "free" on pirate websites. Read that again: I'm not just saying that people pirate stuff, instead, I'm saying they consider it unimaginable and stupid to spend money because it's available for "free." Ethics never enter the picture, I promise you.
Also, it's considered acceptable and clever to order clothes, use them at an event, and return as "defective." Quaint concepts like morality are not even considered relevant.
Usually it will have to do with purchasing power parity.
The low pricing in one country doesn't translate to low pricing in another country, especially with digital goods.
Things are changing though now. Many streaming services are doing well in India as prices are appropriate and people are educated on the value of the goods.
It is also related to strong laws/enforcing of laws as well, which is also improving in my opinion.
Okay, so let's say some people can't afford to buy digital goods. How does that, by itself, explain a general belief that the few who do that are stupid because they "don't realize" that they are available for "free"?
Now, you or I might say that they aren't really available for free (they're stolen/pirated), but any thoughts of that kind just don't appear in many people (amoral, not immoral).
Also, it's considered acceptable and clever to order clothes, use them at an event, and return as "defective." Quaint concepts like morality are not even considered relevant.