On: Epic’s decision to bypass Apple’s App Store polici...

[crazygringo]

IIRC, the 30% was chosen so Apple would roughly break even on credit card processing for $1 apps.

So Apple effectively only gets revenue from apps $2+, which then subsidizes the costs of reviewing and distributing the plethora of apps that are free.

In a way, it's a similar principle to progressive taxation. If your paid app is a hit on the App Store, then it's helping support the existence of all the free ones too.

[addicted → crazygringo]

That’s some BS argument people came up with in the beginning g because they saw thst 30% was similar to the credit card processing fees you’d find.

Apple isn’t paying 30c + 2.9% i.e. 33c that someone with no experience ever can get on opening a Shopify store.

[AlphaSite → addicted]

They do more than payment processing on the App Store. So it’s possible they approximately break even on 99c apps. And every free app is a loss.