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> In our proposal, there is no auction. Alternative search engines with the most market share in each market are shown on the first screen, randomly ordered. The remaining alternative search engines are available by scrolling, also randomly ordered.

I agree, that this would be the best solution from the end-user point of view. But Google is not an NGO. Android is a free product that is being developed and maintained using revenue that comes from ad sales.

It seems logical for Google, or any other company in a similar situation, to expect a compensation for giving up even a tiny percentage of its revenue. Otherwise, from the business perspective it would mean that Google is simply subsidising its own competition.

Also, as unlikely as it sounds, having an auction system a kind of democratizes the entire search engine market for new players: now anyone can build a search engine for their own country and make it the top option for all local Android users.




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