Using an 'auction' model is a very easy way for Google to undermine the credibility of the anti-trust legislation.
Any upstart that would theoretically 10x better wouldn't ever be able to get any material market share.
Imagine if there were only 4 car dealerships allowed in America and everyone had to 'bid' on the distribution. There would be no Tesla.
It's tantamount to a wireless spectrum option - enormous costs involved.
Using an 'auction' model is a very easy way for Google to undermine the credibility of the anti-trust legislation.
Any upstart that would theoretically 10x better wouldn't ever be able to get any material market share.
Imagine if there were only 4 car dealerships allowed in America and everyone had to 'bid' on the distribution. There would be no Tesla.