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Private search engines, by definition, must make less money than others. The ads are less targeted and worth less, and user data and search habits are not sold. To be outbit by other smaller players, you have to wonder: what is their business model.

And then you have non profits like Ecosia. Is it fair that Ecosia has to pay untold amounts in a secret auction to Google? That money could have gone to pay trees but instead is going to line Google's pockets and strengthen their dominance...




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