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https://spreadprivacy.com/search-preference-menu-auctions/

FYI, DDG's point is that they cannot win the auction because they are less profitable relative to other search engines. They proposed a new way to determine the set of default candidates by search engine market share rather than running auctions.




It's a chicken and egg problem though. You can't get marketshare unless you are included as a default option. DDG themselves wouldn't be in favor of this criteria a few years ago when they weren't popular.


Why not use weighted market share scale then? In other words if you're not on the default option list you are weighted more for normalizations.


Why not treat both as valid criteria?


They are both valid criteria, depending on your perspective. But the perspective that matters here is the perspective of the owner of the Android OS.

The EU's ruling was that Google needed to defuse the situation where their market position of Android was furthering their search engine dominance. The EU did not demand that Google give up the economic benefits of developing a popular phone OS. So Google even though Google must offer choice of defaults, it still has the right to sell spots on the list, so long as there is choice.

So the perspective that matters in choosing spots on the list is Google's, subject to obeying the EU ruling to offer alternative choices. Google's economic interests are aligned with getting the highest price for the spot. There is no reason why DDG ought to get the spot for free.




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