With distinct Observers (like distinct photons or distinct fires) you have to solve the "where it comes from and where it goes" problem. It is not a problem if you think of it as an Observing Field (like em-field or plasma state). There is no "why not", because sure it is everywhere, but only complex enough interactive systems can ignite it at their current location. That's still pure speculation, but more aligned with Occam's and has to be considered as both a competing idea and as an answer to "why in me and not in xyz".
I stopped at this crossroad:
- distinct and only me (1)
- distinct and multiple (N)
- a field-like phenomenon (~inf)
- a perception mistake (0)
First two bring a hierarchy problem (why, how). A third has a scientific potential-like flavor. The last one is boring. Not sure if I ever get any further than that, sadly.