In addition, the first 3 pages of a google search for "free office" does not turn up libreoffice (the first hit is OpenOffice). I'm sure this can be fixed with a bit of SEO, but I'm afraid TDF isnt thinking about its target demographic: non techies.
native english speakers - by which I mean USA, Canada and UK - know what libre means.
It's like the word "bazaar" - even if you say "baajaar", you will get most Indians to understand the meaning.
close to 90% asians will not even know the meaning of Libre even if you write it down.
Please understand, I am not debating the relative merit of using the word "open" as opposed to "libre" as a branding exercise - people just dont know what libre is.
They don't need to know - if they care, they can learn. How many people knew what "ubuntu" meant before the Ubuntu distribution? How many people know what "ubuntu" means now?
agreed - but the problem is two fold. I can say ubuntu to a person on the street and they remember it, because the word is phonetically easy. Libre isnt.
Again, this is not about branding - "libre" is a word that is extremely difficult to pronounce, read and remember for a lot of asians.
This is not an untested axiom, it is a reality that I face. Most people understand even a highly accented "open office". OTOH, listen to these vastly different pronounciations of libre : http://www.forvo.com/word/temps_libre/ http://www.forvo.com/word/libre/
In addition, the first 3 pages of a google search for "free office" does not turn up libreoffice (the first hit is OpenOffice). I'm sure this can be fixed with a bit of SEO, but I'm afraid TDF isnt thinking about its target demographic: non techies.