Photos and videos of people are not generally useful for ads
If that's true, then how come there was a big hoo-ha a few years ago about Facebook putting pictures of people's friends in ads for unrelated companies, as if the friends were endorsing those products?
Sounds like a very useful way to use someone's photos for ads.
Also, with the state of machine learning, it's hard to imagine how image processing wouldn't be useful for advertising.
I can type "cat" into my phone, and its on-device learning shows me all the pictures with cats in them.
Facebook has the technical ability to scan people's pictures and tell all the cat food advertisers, "Here's all the people interested in cats." Or, even more precisely, scan the photos products or logos and tell an advertiser, "Here's all the people who use your competitor's product."
It's not hard to see where this is going, assuming it's not already there.
If that's true, then how come there was a big hoo-ha a few years ago about Facebook putting pictures of people's friends in ads for unrelated companies, as if the friends were endorsing those products?
Sounds like a very useful way to use someone's photos for ads.
Also, with the state of machine learning, it's hard to imagine how image processing wouldn't be useful for advertising.
I can type "cat" into my phone, and its on-device learning shows me all the pictures with cats in them.
Facebook has the technical ability to scan people's pictures and tell all the cat food advertisers, "Here's all the people interested in cats." Or, even more precisely, scan the photos products or logos and tell an advertiser, "Here's all the people who use your competitor's product."
It's not hard to see where this is going, assuming it's not already there.