It was a good explanation of some issues with current social media platforms. But I don't think that ad driven business models and algorithmic content manipulation are the biggest problems we are facing in all this. The fundamental problem is we humans aren't wired to deal with information and social connection and this scale and speed. It's too easy for just about anyone to find and confirm anything they want to believe and so many others that believe it. On the other side of that coin it's too easy for anyone to reach an audience with whatever they want. Focusing on the algorithms and business models is a bit of hubris and a distraction from the harder problem of empowering mobs. I know people caught up in the conspiracy theories. They aren't finding them through Facebook. Some of it is through YouTube rabbit holes but a lot of it is just websites found through Google (which is really just popularity ranking) or text messages shared between friends & family directly. People have these biases and want to believe these things and the access to these easy tools of connection and communication are amplifying us. Maybe regulation, moderation, filtering and defensive algorithms can help? Maybe we will learn to deal with it better and society will change to accommodate it but it's becoming a rough transition at the least.
I think you're underestimating the power of algorithmic manipulation.
Take a simple ecommerce AB test as a starting point. Should our shopping cart look like A or B? Apply Bayes theorem and it doesn't take that long to gather evidence that A increases conversions by 1%.
Now replace the simple AB test with a multi armed bandit.
Now run the multi armed bandit continuously across all social media platforms and keep tweaking to maximize sentiment in your favor.
That's even without applying data science to the social network graph.
The "fundamental problem" that you lay out is definitely related. The "fundamental problem" is that we are so susceptible to such algorithmic manipulation.
I understand what you are saying and agree that algorithmic manipulation is a problem. I think it's very profitable for these companies and people can be manipulated by it. I still think it's a small aspect of the problems of the network & scale of information access/publishing which are leading to conspiracy content and mob amplification. Problems which exist even without algorithmic manipulation being involved. At this point, just due to the network of EVERYONE using mobile devices to connect & consume content it's similar to the eternal September problem but at full scale and saturation. Is the algorithmic manipulation needed for Fox News & other biased media to reach, feed & manipulate its audience? I think you could delete Facebook from everyone's phones and we'd still have a polarized world with these bubbles, conspiracy and mobs continuing as long as everyone still has their smartphones. I also think pagerank and similar popularity based ranking is just as big of a problem as the algorithmic timelines because it directly amplifies what we say and want to hear even without the personalization of search aspect. I'm not defending Facebook and algorithmic manipulation, I just think there is too much focus on that aspect of the problem and don't think we can fix things with that focus.
Yup, after watching this I figured that we are going to eventually see a law which prevents behavior management of humans through code, all reccomendation and tailoring algorithms will be put into a central transparent repository with public access and study of its impact.
