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Can you elaborate? I'm struggling to find a valid example of a one way mail stream from company to customers where all customers will never want to reply yet still want to get these mails.



It's impossible to say that "all people will never want to do X", as there are some strange people out there. However, there are many emails that I want that I would never want to reply to.

When I order something I like getting the emails saying 'your package has been shipped...", and they typically come from a donotreply address.

I follow a number of repositories on Github, their notifications come from noreply.github.com.

I also like knowing when there are new versions of various assets I've gotten from the Unity asset store, these notifications come from no-reply@unity3d.com.

I am subscribed to the headlines from my local newspapers, one of them is delivered from noreply@patch.com.

My utility company sends payment confirmation emails from noreply@unitil.com.

I like knowing about the occasional blog post from authors I follow on Goodreads, these come from no-reply@mail.goodreads.com

I like knowing when games on my Steam wishlist go on sale, these notifications come from noreply@steampowered.com

In several of my past positions, a large part of my job was purchasing. As such, I needed the many industry newsletters I was subscribed to. In the manufacturing industry, these are one of the easiest ways to find out about new products.

I do some work as a graphic designer, and I like getting the emails from various sites that sell - and often give away - assets.

I could go on...


Just to pick up on one of your examples:

> When I order something I like getting the emails saying 'your package has been shipped...", and they typically come from a donotreply address.

I almost never want to reply to these. On the rare occasion when there’s a problem with the shipment, however, replying to this email feels like the right thing to do.


A no-reply email is more honest, when you don’t have the resources to deal with a high number of replies in a timely fashion.

An emergency notice as well as a really good sale could be such a situation.

Both are good for your customers to know about, but you don’t want to annoy anyone because your email backlog became very long.


It's an honest way to say you don't respect the customer.




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