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Aw, TechCrunch. Why do you do it?

These guys put together a cool little simulator and you use it embed a single app into your article, thus forcing all 100k visitors to your site to DOS the thing??? Why not link to the site and let people hit it on their own, thus spreading the load out to a few different apps and giving the server a chance to handle your traffic?

I feel for these guys because TechCrunch did the same thing to us when they reviewed Twiddla. They linked a single meeting room, thus essentially sending 10000 people into one conference call. "wow, this is crowded." "who changed the page?" "why did my drawing get erased?"

It was a full hour of chaos before we noticed what they'd done and pushed a new build to specifically redirect traffic from that meeting to the homepage. Not that TC traffic is particularly useful in terms of long term customers, but guys, at least try to think about what will actually happen if you deep link stuff like that.




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