> If Google just displayed links to users, then the user might actually click them, which would result in them leaving Google for another website
But if the user found the answer they wanted from Google itself, why would they stick around on Google's site?
Google might actually make more money if the user clicked on another web site, since chances are that the other site would serve them a Google ad (e.g., via DoubleClick).
But if the user found the answer they wanted from Google itself, why would they stick around on Google's site?
Google might actually make more money if the user clicked on another web site, since chances are that the other site would serve them a Google ad (e.g., via DoubleClick).