Wow, it's truly awful, even on an Apple trackpad or scroll mouse! Like a video except instead of pressing play once, you have to keep scrolling down to play. Why not just embed a video? I know I've seen this terrible pattern on other sites, too.
When I scroll down, I expect one thing to happen: content on the page moves from the bottom to the top, revealing previously un-seen content on the bottom. That's it. Please stop trying to make scrolling do something else!
When I scroll down, I expect one thing to happen: content on the page moves from the bottom to the top, revealing previously un-seen content on the bottom. That's it. Please stop trying to make scrolling do something else!