They're kinda going in the opposite direction of the industry.
Properties that were app only at one point, such as nextdoor, robinhood, instagram and tinder, now have mobile and desktop interfaces that are almost nearly all there.
That's because they need to drive growth, and in established markets, desktop still represents like half of all web traffic.
Venmo moved back to a mobile-preferred;crippled-desktop experience. So it is possible that most of these properties will pull a similar move. Especially IG and Tinder. Like with Venmo & Paypal, IG is the mobile-first version of Facebook, and Tinder doesn't make much sense as a desktop product, outside of maybe some messaging capabilities.
That's becoming old fashioned. An increasing number of people want to limit their time with a platform and want to use a website to interface with it to help themselves in that effort.
This is a thread with hundreds of comments, +95% of the people here have either stopped using or dramatically deceased their use of reddit, it drove shrink instead, vast, incredible de-growth.
They've certainly increased the number of children on the platform, which could be their goal but I don't buy that either, reddit is full of porno
Their Aaron Swartz days are long behind and they've become just another spammy internet property run by buzzword speaking dunderheads with PowerPoint slides.
The force the app formula is stale and lots are migrating away from it
Properties that were app only at one point, such as nextdoor, robinhood, instagram and tinder, now have mobile and desktop interfaces that are almost nearly all there.
It's a very 2013 era move