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Would there be confounding variables though?

Users who have the app are anyways likely to be the ones who use Reddit more so naturally it has much higher engagement than on a browser.




Yes! And as a general rule, it's safe to assume their marketing department isn't interested in that issue. Marketing departments can't help but market themselves too, and if BS numbers make them look good even to the detriment of the company, it's almost a sure bet you'll see them do that.




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