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They did and failed spectacularly. See https://en.wikipedia.org/wiki/Fire_Phone



Thank you. I came here to call out this. I will say that implementing a phone is not easy. Just look at the issues Palm and Blackberry have had to stay relevant. Nokia did for a while, but finally went with Android. At least in the American market, it seems that Motorola, Samsung, Google, and Apple are the winners these days.


It looks like they focused on 3D gimmick, instead of building a good general purpose smartphone


This is a pretty entertaining long read of it https://www.fastcompany.com/3039887/under-fire


Already 6 years ago! I feel so old.




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