Rather than "stealth mode", "low profile mode" is best for companies in a market that might attract a lot of attention. The most important thing is to balance the need for attention to fuel growth against the risk of inspiring competitors.
In other words, don't hype your startup if it will do more harm than good. Patience is a virtue for a reason.
In other words, don't hype your startup if it will do more harm than good. Patience is a virtue for a reason.