I really liked NeXTSTEP machines we had back in the uni - everything about them was thoroughly exciting except for the logo. It just stuck out like a sore thumb. Like someone forgot to replace a placeholder before signing off the design into production.
So as much as I like Rand's work (and as cool as his business card was in its audacious minimalism), the Next logo is just too full of itself. As it is actually detached from the very product it was designed for.
So as much as I like Rand's work (and as cool as his business card was in its audacious minimalism), the Next logo is just too full of itself. As it is actually detached from the very product it was designed for.