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> Firefox built its userbase by being different than the dominant browser

Not really. firefox rose tu domination as bland copy of the Internet Explorer, the dominating Browser that time. They also added parts of their own like tabs and addons, but that were just gadgets for those who knew about them.

> The 25% of internet users who wanted what Firefox offered ten years ago still want the same thing now,

What 25%? Addons are hardly used by anyone, except Adblockers. Even the most well known addons are only used by around 1-2% of the users. Adblockers are more popular, but even they seem to stuck by just 20 or 30% of firefox-users.




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