On: RedBull Creation, hardware hacking contest

[oldstrangers]

RedBull has turned out to be one seriously cool company. They're almost like what we all thought (hoped?) Google was going to turn into.

[togasystems → oldstrangers]

The contests RedBull organizes in extreme sports have really pushed the boundaries. They created a new sport with the Crashed Ice series. RedBull runs downhill mountain bike races through the streets of Spain. They have a Music Academy. RedBull is the coolest company in the world.

[tobylane → togasystems]

Or they found people already doing this and gave them a jumper and hat.

[phreeza → oldstrangers]

Red Bull spends a lot of money on seeming cool. Some of their stuff is neat, but in the end its just marketing. Their core business is still selling overpriced energy drinks.

[daeken → phreeza]

Google spends a lot of money on seeming cool. Some of their stuff is neat, but in the end its just marketing. Their core business is still selling overpriced advertisements.

[phreeza → daeken]

Google has some cool core technology. In a way most of it is a vehicle to sell/target ads, sure, but the relationship between their cool stuff and revenue source is a lot closer than with Red Bull.

[natnat → phreeza]

If they make cool things so that they can sell overpriced energy drinks, aren't they still making cool things? Isn't that still a good thing?

[nickevans → phreeza]

Don't under-credit marketing. It could be argued that things such as Gmail and Android are "just marketing".