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> I'd put them right up there with Apple on the product innovation front.

Could you elaborate on that? I can think about only two potentially innovative products coming from Amazon.

1. Kindle. The business model is definitely innovative, but the device itself had a cold reception. The modern versions are much better, but still don't reach the Apple level of polish.

2. AWS. Extremely innovative, but targeted to a relatively small population. This is definitely not a mainstream product.

I intentionally skip the innovations in streamlining the shopping experience, because I don't feel it's relevant to the comparison to Apple.




Amazon's main strength is building platforms for other businesses , and innovating business models. their product innovations are just tools to build platforms. You can see this from a list of their innovations: 1. amazon fulfillment services. 2. the affiliate marketing method. 3. 3rd party sellers arena, used book selling arena inside their own store. 4. the kindle - a digital platform for many authors and publishers. the physical kindle is not that hard, just look on how many e-readers are there. 5. aws - a good product, but also an innovative business model.




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