IMHO As an indie founder you never really have to worry about your brand being the same as another until something is internet owned. Which means that it is undeniably #1 on all search engines for that word. For example you couldn’t really start an indie project called “gap” because it’s just so dominated and there’s no room for you to ever overtake it.
But “wide”, for example, is not internet owned so you could start something scrappy called “wide” with the hope that one day you can internet own it.
Starboard is definitely not internet owned so if you do decide to drop it at least know that there is no reason to do so because of external optics.
Also note, there is Probably no other brand that you could choose that didn’t already have a lot of folks using that brand already.
In the end the market will choose the winner!
All that said, this version of starboard here does look pretty cool. I don’t mean to upset anyone. But I did want to explain this point of view on brands for indie founders.
Elevator pitch: a Pinboard-like bookmarking website with an emphasis on good UX (while preserving the information density and without a sluggish JS SPA).
But “wide”, for example, is not internet owned so you could start something scrappy called “wide” with the hope that one day you can internet own it.
Starboard is definitely not internet owned so if you do decide to drop it at least know that there is no reason to do so because of external optics.
Also note, there is Probably no other brand that you could choose that didn’t already have a lot of folks using that brand already.
In the end the market will choose the winner!
All that said, this version of starboard here does look pretty cool. I don’t mean to upset anyone. But I did want to explain this point of view on brands for indie founders.
BTW What’s your product all about?