Huge props for this effort, I'm very excited to use this system. I'd advise you to think about the audience for this work. To my eye, that audience is the small and medium sized business leader, especially those with a technology focus. The problem this solves for them is getting the legal stuff done as quickly and cheaply as possible without sacrificing any important legal protections. They don't really care that the contract is balanced and readable except in as much as that speeds up the negotiation and let's them verify that they are not getting screwed.
Your basic one liner might be something like "Create real, legally valid contracts over email"
Expanding on that you could say "Use our standard library of legal clauses to build your own contracts in a safe and legally defensible way. Each clause is designed to serve a single purpose and offer each party fair, battle-tested legal protections. The library itself is free, open source and licensed under the Creative Commons. It can be used by simply referencing the clause by name in any document, even email. Every clause is annotated with plain English explanations, so it is easy for all parties to understand what your contract says. Go _here_ for a quick tutorial on how to use library, including a primer on the top N most important clauses for business deals"
Later you might want to explain why you made this
"I/we made this because we spent thousands of hours reviewing the same boilerplate contract language, fixing the same mistakes and watching the same disagreements play out between the parties. Taking a good idea from software engineering, we set out to create a trusted standard library for building legal contracts that would solve these problems once and for all. The library was created by professional contract lawyers and academics with decades of experience, so every word is backed by mountains of case law and legal precedent. We're confident that the library can be the legal backbone of your next deal."
> To my eye, that audience is the small and medium sized business leader, especially those with a technology focus. The problem this solves for them is getting the legal stuff done as quickly and cheaply as possible without sacrificing any important legal protections. They don't really care that the contract is balanced and readable except in as much as that speeds up the negotiation and let's them verify that they are not getting screwed.
Also, down the road you might consider making a non-profit to manage improvements and updates to the clauses. You could even apply to YC with said non-profit. I'm sure they'd be interested.
Your basic one liner might be something like "Create real, legally valid contracts over email"
Expanding on that you could say "Use our standard library of legal clauses to build your own contracts in a safe and legally defensible way. Each clause is designed to serve a single purpose and offer each party fair, battle-tested legal protections. The library itself is free, open source and licensed under the Creative Commons. It can be used by simply referencing the clause by name in any document, even email. Every clause is annotated with plain English explanations, so it is easy for all parties to understand what your contract says. Go _here_ for a quick tutorial on how to use library, including a primer on the top N most important clauses for business deals"
Later you might want to explain why you made this "I/we made this because we spent thousands of hours reviewing the same boilerplate contract language, fixing the same mistakes and watching the same disagreements play out between the parties. Taking a good idea from software engineering, we set out to create a trusted standard library for building legal contracts that would solve these problems once and for all. The library was created by professional contract lawyers and academics with decades of experience, so every word is backed by mountains of case law and legal precedent. We're confident that the library can be the legal backbone of your next deal."