Correct - I remember the MagiCan promotion. At the time (1990), a $1 can of Coke would be far above the norm.
(Later, in 1993, being charged the princely sum of $0.85 for a can of Coke triggered Michael Douglas' breakdown in the the movie "Falling Down", as it didn't leave enough change from a dollar for him to use the payphone. The past truly is a foreign country.)
It was still a dumb promotion. I was packing a can of coke with my lunch pretty much every day at the time, and if I'd opened one at the jobsite and discovered nothing drinkable, just a dollar (and no easy way to spend that dollar to buy a new coke), I'd have had some harsh words for the coca-cola company.
(Later, in 1993, being charged the princely sum of $0.85 for a can of Coke triggered Michael Douglas' breakdown in the the movie "Falling Down", as it didn't leave enough change from a dollar for him to use the payphone. The past truly is a foreign country.)
It was still a dumb promotion. I was packing a can of coke with my lunch pretty much every day at the time, and if I'd opened one at the jobsite and discovered nothing drinkable, just a dollar (and no easy way to spend that dollar to buy a new coke), I'd have had some harsh words for the coca-cola company.