I think "Get the kids to take up smoking strategy" is a fairly accurate description of their Atlas program https://stripe.com/atlas
And their slogan "Our mission is to increase
the GDP of the internet" https://stripe.com/about also alludes to the strategy of helping actually create more online businesses, as opposed to just getting all online businesses to use Stripe.
And their slogan "Our mission is to increase the GDP of the internet" https://stripe.com/about also alludes to the strategy of helping actually create more online businesses, as opposed to just getting all online businesses to use Stripe.