> both markets (smb payments and enterprise payments) is unlimited
What? There are only so many companies in need of (or open to changing) payment processing software at a given time. When it comes to larger firms, those numbers get smaller. That's the opposite of unlimited.
Well, as a single illustrative data point, retail sales numbers were announced for Canada this morning. Coming out of the pandemic lock-down total sales up 18%, online up 100+% but still only accounts for 8% of total retail. That leaves a lot of greenfield market to go after without ever competing.
What? There are only so many companies in need of (or open to changing) payment processing software at a given time. When it comes to larger firms, those numbers get smaller. That's the opposite of unlimited.