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Both publications notably do not capitalize 'gold standard'. The first book simply calls it 'aptly named', pointing out the aptronym, but does not attribute the name to Harry Gold.

The NCBI says that Fisher (the famous statistician) established placebo with randomized control trial 'gold standard'.

It is coincidental that Harry Gold, a pharmacologist, is the progenitor of placebo therapy in American medicine - as the NCBI notes, placebo therapy is "as old as medicine itself".




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