If we all did, there won't be any small companies or startups. The only ones that will survive will be the big guys who will scoop up small players as much as possible. You will be rendered jobless along with many of your colleagues. Whether you like it or hate it, every single company today depends completely on online advertising for reaching customers/clients. I am not saying it is perfect. But there is no alternative which is as ubiquitous as online advertising! Every other form of advertising shuts out the smaller player from ever being able to compete. You can start online advertising with as little as 10$. Which other medium gives you that ability? For a cash-strapped startup this is a lifeline!
