> I prefer contextual ads, ie. related to what I'm currently looking at, not what my ad profile thinks my personality is based on something unrelated I did on another device last week.
That would be my preference for browsing the web, or looking at results of a search. But what about the ads that rely on doom-scrolling? The ones that are inserted every two posts on a Facebook feed would be hard to make contextual, for example.
I don't mind some Instagram ads which are directly related to accounts I follow. For example, follow some musicians on Instagram and get an advert for some other artist's new album. I don't use Facebook but I guess it could work similarly if you follow certain interest-related groups. However, I wouldn't like if it was using my interactions with friends to target me.
Both of these are better that tracking your activity all over the web and using that to target you.
That would be my preference for browsing the web, or looking at results of a search. But what about the ads that rely on doom-scrolling? The ones that are inserted every two posts on a Facebook feed would be hard to make contextual, for example.