On: New iOS privacy feature may end an era of personal...

[Fernicia]

This isn't a scalable solution.

If the value per ad decreases, services will need to display more til the user generates enough value to support the costs they incur.

If TV was able to cater ads to individual viewers then ad breaks would be a lot shorter.

[kaibee → Fernicia]

> If TV was able to cater ads to individual viewers then ad breaks would be a lot shorter.

Or they could sell the same amount of ads as they do now for higher prices. Which one do you think the company would pick?

The length of ad breaks is determined by what 'price' the customer is willing to pay in terms of their time.

[pythux → Fernicia]

> This isn't a scalable solution.

I am not sure what your point is.

> If the value per ad decreases, services will need to display more til the user generates enough value to support the costs they incur.

What they need to do is to find a way to pay their bills. If ads allow them to do that then it's great (maybe non-personalized work well enough? Or contextual targeting, as others have suggested in this thread). If users cannot stand the increasing amount of ads then they will stop using their service. Or maybe these companies can adopt a mixed model where people can pay to not see the super intrusive ads, and everyone else gets the ads?

[basscomm → Fernicia]

> If TV was able to cater ads to individual viewers then ad breaks would be a lot shorter.

Personalized ads is one of the 'features' of ATSC 3.0 whenever that finally rolls out: https://www.techhive.com/article/3268635/next-gen-tv-to-ushe...