We don't know the full scope of the project so it's impossible to tell. Other co...

usedtolurk on March 30, 2011 | parent | context | favorite | on: How did the New York Times manage to spend $40 mil...

We don't know the full scope of the project so it's impossible to tell. Other costs may have included:

market research (predicting uptake pricing and income), several failed experiments, fallback plans, advertising budget, internal restructuring, redundancy payouts.