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> What has been especially frustrating to me is identity politics, where being member of Groups A, B, and C means you must hold Ideas X, Y, and Z because those must be the views you hold as a member of those groups. It completely removes all agency and individuality and instead classifies you entirely as a set of labels.

This is how marketing works.

Getting really esoteric (and admittedly not thinking to hard about it), I wonder if the prevalence of individually targeted advertising is responsible for amplifying this trend in modern social discourse. How would we study that?




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