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Customers want a solution to their problem. To save time they will formulate what they think is a solution and give it to you, in the hope that it will speed up proceedings.

Think like a doctor. When the patient turns up, he or she may have a diagnosis in mind. But it is up to you to study the symptoms and deduce the condition independently of what the patient thinks.

Remember: a potted request from a client is a symptom of some deeper problem they wish to solve.




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