I was about to mention Kiesel but you beat me to it. I'd argue that they're the real American guitar company (Gibson & Fender are has beens). Affordable made to order instruments that are ergonomic, high quality, and innovative.
Yeah, it's amazing what you can have made specifically for you for the same price or less than an American-made Fender or Gibson if you go with a small-volume manufacturer or an independent luthier.
