Witnessing a Steve Jobs keynote in person appeals to a lot more people than chatting at one of Apple's developer labs.
That plus the usual large-company conference boondoggle explains why WWDC has a lot of non-developer attendees. To make the conference 100% developers, either Apple has to get a lot less cool or the keynote needs to be moved out. Put the thing in Pac Bell Park and sell keynote-only tickets, and you'll get what you want.
That plus the usual large-company conference boondoggle explains why WWDC has a lot of non-developer attendees. To make the conference 100% developers, either Apple has to get a lot less cool or the keynote needs to be moved out. Put the thing in Pac Bell Park and sell keynote-only tickets, and you'll get what you want.