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I feel like their target demographic had to be based on public-transit commuters.

Who else has: * 10 minute+ but less than 22-30 minute "full TV show" long uninterrupted breaks * Where their phone is the primary connectivity device * Predictably available?

If I'm at home, I have the PC, the TV, any number of better ways to enjoy content. If I'm in a car I'm driving, I can't watch video. If I'm on the toilet or a lunch break, I may not have 10 uninterrupted minutes.

I wonder if in 20 years, we'll see it on self-driving cars as a similar fit. "Your estimated trip time is 17 minutes, here are some recommendations of programming for the dashboard screen."




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