Went to front page. Saw a bunch of photos of food. Didn't see where I could buy food. Left.
Saying "airbnb for food" is not a substitute for explaining what you do or having a user interface which visibly allows the actions you want a user to perform.
Exactly. AirBnB had two RISD designers on the founding team. The startup that succeeds in this space isn't going to be the one with the best technical chops, it's going to be the one with the best designers, social skills, selling ability, etc.
There's not even an About Us page. If I hadn't seen "AirBNB for Food" in the HN article, I would have figured that it's some sort of 40 million dollar project to let you share pictures of food you've eaten.
I was worried for a bit because I thought there's new competition for our Munchery (http://gomunchery.com), which is much more like Airbnb for food. :)
Hmm. I think this will be very much like AirBnB for food, but it's in a gestation stage w/kitchen show-off shots to build a community first.
There's also Mealtik, which is AirBnB for food.
Ultimately, I hope all three (or more) you folks go big, as the biggest problem will be skeptical customers and perhaps buzzkill regulators (like AirBnB in NYC is up against).
Having a bunch of momentum + market examples and flavors is the best way to get past all this.
Saying "airbnb for food" is not a substitute for explaining what you do or having a user interface which visibly allows the actions you want a user to perform.