> But TikTok associates itself by putting their logo on the videos which is something I haven't seen before.
It's just content watermarking.
Watermarking is essential to preserve your brand online. I assume you remember eBaumsWorld - and how they put their watermark and footer on all image-content that they rehosted: because those images would appear verbatim in FW:FW:FW... chain emails and shared over AIM,YIM,MSN,IRC, etc.
Back in the day, eBaumsWorld and others were criticized for putting their watermark on content that they rehosted, especially when they didn't own, produce, or commission that content. At least the vast majority of the content on TikTok was directly uploaded to it, and TikTok's watermark includes the username of the relevant account.
Their animated logo is obnoxious and distracting - but when I compare it to the DOGs on American TV news channels it isn't so bad, it's actually unobtrusive in comparison.
It's just content watermarking.
Watermarking is essential to preserve your brand online. I assume you remember eBaumsWorld - and how they put their watermark and footer on all image-content that they rehosted: because those images would appear verbatim in FW:FW:FW... chain emails and shared over AIM,YIM,MSN,IRC, etc.
Back in the day, eBaumsWorld and others were criticized for putting their watermark on content that they rehosted, especially when they didn't own, produce, or commission that content. At least the vast majority of the content on TikTok was directly uploaded to it, and TikTok's watermark includes the username of the relevant account.
Their animated logo is obnoxious and distracting - but when I compare it to the DOGs on American TV news channels it isn't so bad, it's actually unobtrusive in comparison.