FWIW, of all claims, the diapers example is somewhat bogus. Diapers.com is a very successful retailer of you guessed what (and, recently acquired by Amazon, I believe).
While I obviously have no data, I would vouch that mydiapersstore.com would have way less credibility in customer eyes.
While I obviously have no data, I would vouch that mydiapersstore.com would have way less credibility in customer eyes.