There's only so many people any interesting/unique platform can pull in, because the same features that attract some people repel others. So such platforms eventually plateau, no matter how much you push engagement.
But, given a platform that gets big enough before it plateaus, it has usually already hired on a CEO and taken on investors that now expect it to keep growing anyway. It can only do so by tossing away the things that made it unique, in order to appeal to the people it previously repelled; and hope that the people it previously attracted with that uniqueness, will stay through inertia.
But, given a platform that gets big enough before it plateaus, it has usually already hired on a CEO and taken on investors that now expect it to keep growing anyway. It can only do so by tossing away the things that made it unique, in order to appeal to the people it previously repelled; and hope that the people it previously attracted with that uniqueness, will stay through inertia.