On: How did the New York Times manage to spend $40 mil...

[krschultz]

So the NYT spent 1% of their revenue on a project to define their entire future business model? Sounds cheaper than most "lean" startups.

[MichaelApproved → krschultz]

So then why not spend 2% or even 3%? By your logic it would probably still be cheaper than most lean start ups and still make sense.

You can't run a business by comparing what you spend simply as a percentage of revenue or as to other, unrelated, models.

[LostInTheWoods2 → krschultz]

If they have that much revenue why do they need a paywall?

[jtheory → LostInTheWoods2]

Revenue != profit.