And what if by broadening your appeal, you alienate your current readers without actually attracting any that you don't currently have?
Almost anytime a layman throws out an "obvious" solution for a problem, it is not the stupidity of the experts trying to solve the problem that has kept them from using the "obvious" solution.
This was horribly evident when people this summer kept coming up with terrible ideas for capping the BP oil well based on junk science and engineering, but it is often evident on business matters as well.
Almost anytime a layman throws out an "obvious" solution for a problem, it is not the stupidity of the experts trying to solve the problem that has kept them from using the "obvious" solution.
This was horribly evident when people this summer kept coming up with terrible ideas for capping the BP oil well based on junk science and engineering, but it is often evident on business matters as well.