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Color may turn out to be a number of grandiose things, but let's not forget the simple problem that it solves: sharing photos that different people take at the same gathering. I mean people do this already, through Facebook and other photo services, but this takes a whole lot of hassle out of the process.

I wish more commentators would acknowledge this basic USP before waxing lyrical about implied social graphs and relationship revolutions.

Incidentally, the other day it occurred to me what a big deal the iPad's back facing camera is. Apple want you to take your iPad to parties and gatherings, cause it's crowd-gathering appeal is unreal. You're more likely to do that if you can use it as a camera. At least if the party's in your own house. It basically transforms more social events into live Apple adverts.




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