On: Dutch national broadcaster saw ad revenue rise whe...

[Spooky23]

> If you're L'OREAL you really don't want to be hustling your new eyeliner to middle aged men, that's pretty much a 'first order concern'.

You also don't want to hustle your high end eyeliner to ladies reading blogs about trucks and ATVs. Targeting works, but it's also a rabbit hole.

[smabie → Spooky23]

What does eyeliner have to do with trucks and ATVs?

[jariel → Spooky23]

Diminishing marginal returns to scope, definitely.