On: Dutch national broadcaster saw ad revenue rise whe...

[Retric]

It better for the people buying advertising is not the same thing as better for people selling advertising.

[amadeuspagel → Retric]

Yes it is. The people selling advertising aren't stupid.

[Retric → amadeuspagel]

It’s a question of how informed buyers are as information asymmetry often works in the sellers favor. https://en.wikipedia.org/wiki/Information_asymmetry

It might not always be true in every case, but in this specific case it seems to be.

[amadeuspagel → Retric]

But in this case, the buyer can buy from many other sellers, where they get the information they want.

[Retric → amadeuspagel]

A segment of buyers may make that choice, but they don’t have to sell to every buyer. And again, the data backs up the assertion.

[zeepzeep → amadeuspagel]

The smartest people in the world are trying to get you to click on an ad. Imagine what they could do.