Privacy has to be scrutized constantly and be the top priority. If it isn't, then you're going to end up with another google.
A direct correlation exists between the revenue Google receives for selling data and the quality of its search. Google focuses completely on tracking and search, with privacy behind a far far away afterthought (if it's a thought at all).
I'm sure Google's thinking about privacy. They're thinking "will our latest privacy violation create enough of an uproar to affect our bottom line, or will the users just accept it like they usually do?".
