Personally, I don't think that an interest in the social impacts of one's work as a researcher should be considered hype -- shouldn't one be interested in their impact on the world? For computer vision in particular, these systems are widely deployed. Also, they are just part of a larger apparatus of automatic decision systems that everyone now interacts with every single day, from getting your insurance rates to getting a loan to... Those have now become prosaic too -- certainly not scifi.
Personally, I don't think that an interest in the social impacts of one's work as a researcher should be considered hype -- shouldn't one be interested in their impact on the world? For computer vision in particular, these systems are widely deployed. Also, they are just part of a larger apparatus of automatic decision systems that everyone now interacts with every single day, from getting your insurance rates to getting a loan to... Those have now become prosaic too -- certainly not scifi.